Merhaba dünya!

WordPress’e hoş geldiniz. Bu sizin ilk yazınız. Bu yazıyı düzenleyin ya da silin. Sonra yazmaya başlayın!

Read More

B2B’de Marka Hikayesi Oluşturmak

B2C pazarlama çalışmaları iletişimciler için genellikle reklam dünyasının eğlenceli kısmı olarak görülür. Çünkü B2C’ler iletişim çalışmalarında yeni fikir ve taktikleri uygulayabilecek, yeni sosyal ağları deneyebilecek yapıya sahiptir. Bir örnek vermek gerekirse; şeker, çikolata veya meyve suyu satmak kısmen kolaydır. Kapı veya ev yalıtım sistemleri satmak içinse, ilk olarak kendi marka hikayenizi oluşturmak ardından özel bir…

Read More

Nurettin Yay: Reklamcılığın ham maddesi içgörüdür

DWT Mandalina Ajans Başkanı Nurettin Yay Kırmızı Jürisi tarafından ödüllendirmelerini şu şekilde değerlendirdi; “Reklamcılığın ham maddesi içgörüdür. Yaratıcı zihinlerin kabiliyetleriyle şekillenen saf bir içgörü; tüketicinin hislerine dokunan, kitleleri harekete geçiren, algıları ve tutumları değiştiren etkin bir iletişim fikri doğurabilir. Bu yaklaşımla ele aldığımız iki iletişim çalışmamızın da Kırmızı Jürisi tarafından ödüllendirilmesi doğru iş yaptığımızın en…

Read More

Ran Park explores the chaos of “Konglish” in a new zine

Konglish is the use of English words, or words derived from English words, in a Korean context. This simple premise was the concept behind Berlin-based designer Ran Park’s zine, Lost In Konglish. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us…

Read More

Anja Wicki’s sarcastically sweet comic illustrations

The work of Swiss illustrator Anja Wicki uses illustrative figures of ironic humour in saturated colour combinations, making her work to sarcastically sweet. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us even realizing. As a result, some of our best…

Read More

“Nymphomaniac” photographer Casper Sejersen’s explosive images

There’s something unsettling in the work of photographer Casper Sejersen. In one image, a woman stands serenely in a flimsy creamy yellow dress. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us even realizing. As a result, some of our best…

Read More

We speak to Ace & Tate Creative Fund Board Members

Way back in April we wrote about the Ace & Tate Creative Fund, a project which aims to support creatives by offering one-off financial grants and the support of a panel of established creatives. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears…

Read More

Kuti Kuti, the comic association looking to educate

Kuti Kuti is a Finnish contemporary comics association, sourcing and producing fascinating illustration. Helping them grow into “one of the most recognised Finnish comic phenomenons besides. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us even realizing. As a result, some…

Read More

Danny Fox: the Cornish artist inspired by LA’s Skid Row

Everyone can from his animated gif can customize an analog flip. A Gifbuch precisely. Gifs are cool, just experiencing a renaissance in the Internet and enjoy brisk popularity. Although flipbook, however everyone knows. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without…

Read More